Florid

WHAT WE DID

- Responsive site design
- Site build & CMS
- Rich media integration
- Social media wall
- Databases & applications
- E-marketing
- Hosting & support
- Photography

Category
Health & Wellbeing, NHS
About This Project

Florid is an online community providing resources and support for people dealing with mental health issues. Florid stakeholders needed a site that could provide a useful and vibrant online home for Mental Health service users.

Winona developed the site working closely with the community to make sure the site reflects them and their needs, delivering a real online home with which they can identify. The photography (all shot by Winona) is a big part of that, as fresh and engaging design.
The site talks about mental health issues from the perspective of the service users. For example, a site user might be in danger of being sectioned or might have a family member who is self-harming. They can find advice and support on the Florid site.

The site is completely owned and managed by stakeholders who are mental health service users themselves. Our role was to enable them to get the benefit of a good digital agency alongside them while maintaining that sense of ownership. There needs to be a lot of trust on both sides but it works really well and the community loves their site. The Florid site deals with some very serious issues but has a fun, friendly and accessible feel to it.