London Fashion Week

LFW responsive design London Fashion Week designer digital agency
What we did

- Consultancy
- Responsive web design
- Databases & applications
- Rich media integration
- E-marketing
- Hosting & support

Fashion & Lifestyle
About This Project

London Fashion Week is the British Fashion Council’s iconic fashion showcase held in London in February and September every year. Winona has been London Fashion Week’s online partner since 2007, bringing creative gloss online to match their offline impact.

In 2015 the BFC asked for a complete revamp of LFW’s online presence. The LFW site needed to be brought bang up to date and their online presence made as cutting edge as the fashion on view. The site also needed to reflect their tie-in with a new sponsor, Sunglass Hut, their move to a new venue in Soho and their work with new creative agency BBH.

Usability needed to be improved as well as smoother integration of rich media, including live video streams of the shows, and schedules to accompany the many different events. We created new profiles for each of the exhibiting designers showcasing their work with interactive galleries and we coordinated all the e-shots for the event.